Tone It Up Art Direction

I worked as the Art Director for Tone It Up for about 3 years (from 2015 to 2018), and it was amazing to work for such a quickly growing fitness community. The start-up nature of the business allowed me to work on many different projects and gain experience beyond just the typical Art Director duties. I worked closely with the company founders to use creative as a tool and asset to growing their business in all aspects: social, website, community building, email marketing, event activation, and packaging design.

• Guided a major rebranding for a female fitness community of 1,000,000+ women.

• Designed marketing campaigns and landing pages to drive traffic and engagement, coverting over 100,000k email sign ups.

• Lead a team of designers to execute Tone It Up's creative vision and align design assets with business goals across social media, website, and other marketing channels.

• Designed and visioned packaging for TIU products (Protein Powder, Bars, Workout Equipment, Apparel) that went on to become top selling items in Target stores

• Oversaw the art direction for the development of Tone It Up’s iPhone App

CLIENT FEEDBACK

“Kelly is the most talented and humble art director with the purest heart. Her talents go beyond creating for you— she will dedicate herself to your brand and get to know your dream and make it come alive. She understands founders and creators, because she is one herself. She will seamlessly articulate what you need to a team to carry out your vision. From ideation, to creative strategy, and activation, she'll beautify your brand!”