Andorfins Branding

What started as a hashtag (#andorfins), grew into an incredible community and now a running app and brand where EVERYONE is welcome, no matter your skill level or running background! I was ECSTATIC to be able to create the branding and design strategy for such a strong and empowering woman, who was incredible at lifting and supporting those around her and creating an inclusive space for every runner to feel they belonged.

We decided to go for a bright and colorful brand, which radiate fun and liveliness which is EVERYTHING Andi, and Andorfins is all about! We wanted the logo to really stand out as an active and bold one, but not come across as intimidating in any way, and especially combined with those friendly colors, I think we really nailed it!

Check out all of the brand elements down below, and tell me what you think! I am still obsessed with how everything turned out. Most of all, go check out the Andorfins app and website and maybe consider adding running to your daily routine, just like our queen Andi did. I hope you love everything as much as I do and make sure to check out my IG and Pinterest for more easy branding tips and inspo!