My Girl Wellness Branding

One thing I absolutely LOVE is when brands come to me with unique and innovative business models and are in search of branding that is just as unique and innovative to go along with them! This project was the PERFECT example of that and I have been dying to show it to you! Tayla, of My Girl Wellness came to me with an idea for a female health and wellness brand that is all things cool, sophisticated, and ultimately focused on community!

Before even starting on the branding design and identity, I was moved by Tayla’s personal story. Her own experiences with digestive issues had taken a toll on her for so long and had affected her life so intensely that she decided to commit herself to finding solutions once and for all. Not only was she in this for herself and her own health benefits, but she was deeply committed to sharing her story and her solutions with other women who struggled with the same issues. I was so touched that she was looking for ways to be able to help other women so that they wouldn’t have to face these struggles alone and I knew this was a project we could really do something special with together.

As we planned and collaborated, we felt like pink was kind of the obvious color for a brand called “‘My Girl’, so we felt inspired to totally flip the script and go with a sage green palette to keep things fresh and interesting! Not only is green somehow both trendy AND timeless, but it also communicates themes of nature and health when looked at through the lens of branding psychology, so we knew this was the perfect way to make sure that My Girl Wellness would stand out!

The finished product ended up being everything My Girl was trying to encapsulate as a brand and communicate to their audience. Clean, chic, and bringing girls of all shapes, sizes, backgrounds, races and more, together to talk about real life and wellness in a way that will benefit everyone! I am absolutely obsessed with the results and am so grateful to Tayla for trusting me with such a special project! Check out some of the process photos and mood boards for inspiration below and Click here to check out the My Girl Wellness website!