Tone It Up x Target Equipment

One of my favorite projects!! As the Art Director at Tone It Up, I lead the look and feel of the equipment collection that is currently available in Target stores nationwide.

We started out by developing a cohesive color scheme for the products that was on-brand and felt fresh & beachy.

Then, I created an initial concept for the packaging and worked with photographers & production designers to make sure everything was packaged beautifully!

I styled and photographed the finished products, and the images are currently featured on Target.com.

CLIENT TESTIMONIAL

“Kelly is the most talented and humble art director with the purest heart. Her talents go beyond creating for you— she will dedicate herself to your brand and get to know your dream and make it come alive. She understands founders and creators, because she is one herself. She will seamlessly articulate what you need to a team to carry out your vision. From ideation, to creative strategy, and activation, she'll beautify your brand!”