Tone It Up Protein Packaging Design

As the Art Director at Tone It Up, I lead the redesign of the Tone It Up Protein packaging. It's currently available in Target stores nationwide, Amazon.com, and ToneItUp.com

We wanted to create a concept that would highlight the flavors and pop off shelves! I designed something with bright colors and beautiful flavor imagery, and that would be flexible for various product types.

I styled and photographed images featuring the gorgeous new packaging that were used on Tone It Up's social media and website.

CLIENT TESTIMONIAL

“Kelly is the most talented and humble art director with the purest heart. Her talents go beyond creating for you— she will dedicate herself to your brand and get to know your dream and make it come alive. She understands founders and creators, because she is one herself. She will seamlessly articulate what you need to a team to carry out your vision. From ideation, to creative strategy, and activation, she'll beautify your brand!”